As the social network platform continues to grow and evolve with the addition of rich media, so, too, does its use within the marketing mix.
Mike Walsh, CEO at Leverage Software, a private-label social networking platform that allows companies to build branded communities with the social networking functionalities found on MySpace and Facebook, says these types of platforms do exactly what PR professionals are always trying to do for their clients: get the word out.
He notes that using these platforms ...