SAN FRANCISCO: Imeem, a social media network, recently hired Allison & Partners (A&P) as its AOR, after a competitive review, to help the company expand consumer awareness.
A&P, which began work in August, is helping Imeem to roll out an effort to reintroduce the site, which launched in March 2006, to consumers, according to Matt Graves, Imeem's VP of marketing and communications. Tactics will include outreach to media outlets ranging from Entertainment Weekly to the blog Silicon Alley Insider.
The company will ...