This is shaping up to be another banner year for social media and a good time for everyone in marketing and PR to pay a lot closer attention to this fast-evolving medium - if they aren't already. Social media, loosely defined as consumers creating and sharing content and information online, exploded in 2007. If you've been waiting for this trend to go away, you're going to have a very long wait.
Social media is now appearing in every aspect of ...