Comments made in social media communities impact people's perceptions of companies' products or brands. How should PR pros best use this information?
"It's a given that people are talking about your brands and products in social media communities," says Blake Cahill of Visible Technologies. The question for marketers and PR pros is: "Are you listening?"
The unique insights being expressed in social media communities can help PR pros understand the positive, negative, and neutral sentiments being expressed by consumers.
"It's like ...