If I could hire any two people in the world to join my PR consultancy, who would they be?
The answer today sure is different than 18 months ago. I most likely would have rattled off the name of a well-respected technology trade journalist, industry analyst, or agency executive. My top choices now: award-winning movie producer/director Steven Spielberg and YouTube sensation-turned-actress Lonelygirl15.
Education and engagement have defined PR. Communications executives excel at forming meaningful, mutually beneficial relationships with an organization's key ...