Social media users not opposed to brand interactions, according to study

SAN FRANCISCO: More than 70% of social media users consider Facebook indispensable, while the majority of users could do without Twitter, according to a new study.

Facebook emerged as the clear social media leader in the survey with 75% of users ranking it as the most valuable social network. Yet its biggest competition is not from media darling Twitter, rather it remains longtime rival MySpace with 65% of users calling it the most valuable network. Only 12% rated Twitter as ...