Media training
Do standard media training techniques apply to social media opportunities, such as Web videos?
“[They do] apply, but with a few minor tweaks,” says Jess Todtfeld, president of Media Training Worldwide.
The Web offers clients many opportunities. A video on a newspaper's Web site or an interview with a blogger could lead to a call from Good Morning America.
“Make sure your client hones information down to three core messages and creates interesting ...