When Carrabba's Italian Grill first started using Twitter and Facebook in late 2008, marketing manager Jamie Miller admits the company didn't know what to do with the popular social media channels. “We were there because we felt we should be and because other companies were there, but to be honest, we didn't know what we were doing. At the time, we didn't have any structure behind it,” he says. “Only slowly did we start to put more strategy and thought ...