SAN FRANCISCO: A group of social media specialists have formed AdHocnium, an ad-hoc agency that trains PR firms and clients to use new media.
Chris Heuer, cofounder of the Social Media Club, launched the firm as a way for the specialists to collaborate on projects while keeping independence. He enlisted FutureWorks' principal Brian Solis, Silicon Valley Watcher's Tom Foremski, blogger Neville Hobson, and others.
“This is an opportunity for agencies that are faced with a social-media skills ...