Agency: AxiCom (San Francisco)
Client: Dell (Round Rock, TX)
Campaign: Launch of Dell Women's Entrepreneur Network
Budget: $500,000
Duration: March - ongoing
Dell Women's Entrepreneur Network (DWEN) launched at the World Expo in Shanghai June 20 to 22. An extension of the “Take Your Own Path” (TYOP) initiative, which launched in 2008, DWEN is a PR-conceived global network of women CEOs who exchange ideas and share best practices. AOR AxiCom helped develop and execute the program.
“TYOP is global campaign about putting customers first and ...