WASHINGTON: Ogilvy Public Relations Worldwide and Georgetown University's Center for Social Impact Communication recently released results of the "Dynamics of Cause Engagement" study, which explores trends in cause involvement.
The study assesses the role of a number of activities and tools in fostering engagement with social issues among participants across four age groups.
More than 50% of respondents across all age groups believe social networking sites increase the visibility of social causes and issues. However, these same respondents most often obtain ...