ITASCA, IL: Aircell, a company that provides Wi-Fi services for airlines across the country, has rebranded itself as Gogo after observing consumers' affinity for the in-flight title on social media networks.
“We quickly recognized that that's where the equity is in our brand,” said Ash ElDifrawi, Gogo's CMO.
The company's AOR, Sparkpr, has been getting the word out about the changes using traditional methods, inlcuding events and press outreach. But even though the agency doesn't work directly on its client's social media ...