In addition to big names like Cision and Vocus, a new crop of monitoring services dedicated to social media have recently surfaced. With more choices, PR pros are increasingly selecting services that fit their particular needs.
Brian Solis, principal at FutureWorks PR, recently cofounded BuzzGain, a do-it-yourself PR site. In addition to providing information on reporters and bloggers, BuzzGain sorts unconventional pundits and influencers who are covering a particular subject.
“The biggest gripe that PR people have is they don't have time to ...