Technology is taking over. When you look at today's changing media landscape, online usage is growing at amazing rates. And in the multicultural space, the increased use of technology is even more marked as it has become a critically important empowerment tool. Social media has taken the driver's seat in reaching multicultural audiences.
Blogs, online forums, virtual worlds, and social media sites have become important sources of news, entertainment, and information for both the general and multicultural market. ...