RIDGEFIELD, CT: Boehringer Ingelheim Pharmaceuticals launched its largest unbranded campaign as it aims to raise awareness about chronic obstructive pulmonary disease (COPD).
The integrated campaign is using celebrities and a partnership with Nascar to drive interest in the program with people who are at least 35 years old and have a history of smoking, said Emily Baier, manager of PR for Boehringer Ingelheim (BI).
The company makes several medicines that treat respiratory diseases like COPD.
“We ...