NEW YORK: MoxieQ, a mobile-centric entertainment Web site with LGBT sensibilities, is using social media and word-of-mouth to announce the new site and build a following of users and advertisers.

After a soft launch at the GLAAD Media Awards on May 10, MoxieQ officially launched on June 9. But the company had been building buzz on Facebook prior to the launch. It is working with Abelson Group on blog and media relations and Witeck-Combs Communications on specific LGBT ...