“If everything seems under control, you're not going fast enough.”
As social media participation by regulated healthcare companies continues its slow slog forward, here are some issues to ponder:
Intent. Internal company debates often focus on responsibility for what happens after a corporate comment is posted – and that's important. What's more important is what drove the company's decision to make the post in the first place. What was the intent? Was it marketing-driven? Or was it done in the ...