For the last, well, however long it's been, many of us who touch social and public relations have been asked to help organizations gain “so-and-so likes on Facebook.” This past week, the “like” may have met its match, and perhaps at just the right time. It's not going away by any means, but it's been joined by the “read,” “watch,” “drink,” and a host of other verbs. But that's just the start.
Aside from the fact that we now have a ...