WILTON, CT: Sun Products fabric softener brand Snuggle has launched “Snugs Across America,” its largest cause campaign in years.
The idea for the initiative came from a survey the brand conducted earlier this year that revealed 85% of Americans show people they care with hugs and smiles. Snuggle is giving stuffed animals to charity in exchange for consumers showing affection on the company's Facebook page.
“We're a fabric softener, so from a functional perspective we're all about making your laundry ...