Few industries are immune to the current economic downturn, but one showing some resilience to the recession is snow sports. A recent report by SnowSports Industries America (SIA) found sales of new skis, snowboards, and related products were up 9% this fall.

Media coverage of snow sports is also holding up fairly well, notes Caroline Andrew, director at Missy Farren & Associates, whose clients include snowboard and apparel maker Burton.

“There's definitely been interest in the economy ...