Client: Snapfish by HP (San Francisco)
Agency: Porter Novelli (New York)
Campaign: Spread Some Snappiness
Duration: December 9, 2010 – January 7, 2011
Budget: $175,000
The holidays are a critical selling season for Snapfish, HP's photo sharing and printing site. To engage and grow its customer base and increase sales, Snapfish and AOR Porter Novelli launched the “Spread Some Snappiness” Facebook campaign, in which people shared photos and messages to someone who positively impacted their lives. Both people were given ...