NEW YORK: The makers of Smirnoff vodka have launched a campaign pairing three old-school rappers with contemporary MCs to create new versions of iconic hip-hop songs – and matching drinks.
Artists Common, Q-Tip, and KRS-One will join musical forces with Just Blaze, Cool & Dre, and DJ Premier to remix Common's “The Light,” A Tribe Called Quest's “Midnight,” and Boogie Down Productions' seminal hit “Criminal Minded.” Each artist/producer pairing has a mixed drink – made with Smirnoff flavored vodka – ...