Company: MSNBC
Team size: Five
What's new: Maximizes small team of pros to promote established programs and new offerings

MSNBC was busy in 2011, launching five shows and a blog. VP of communications Jeremy Gaines, who handles all PR requests for president Phil Griffin and oversees overall messaging strategy, has headed the team for nine-plus years.

The three PR pros divide up the cable channel's programming by time period. Lauren Skowronski, media relations director, ...