In 2003, a one-time political attorney and her entrepreneurial husband opened a local bakery on New York's Upper West Side, and introduced a new twist on cupcakes with out-of-the-ordinary fillings, frostings, and toppings.
Today, Crumbs Bake Shop has become the US' largest national cupcake bakery chain with 35 stores across six states. Last year, the company baked and sold approximately 13 million cupcakes, generating $2.5 million in earnings and posting $31 million in revenue. By 2014, the company is targeting ...