Client: Hiscox USA (New York)
PR agency: Prosek Partners (New York)
Campaign: Leap Year season two
Duration: February-September 2012
Budget: $400,000
In summer 2011, Hiscox and its long-time agency Prosek Partners (formerly CJP Communications), launched an original Web series called Leap Year as part of a larger marketing campaign to drive awareness of the company's new small business insurance products.
The series explored challenges facing first-time entrepreneurs - issues Hiscox's ...