NEW YORK: Large companies should decide on a strategy for the revised generic top-level domain (gTLD) system, but small to mid-sized companies should wait to assess its benefits, say PR executives.

Some agencies have already begun to counsel clients on the system, which will allow a company to expand its Web address suffix beyond existing extensions such as .com, .org, and .edu to a near-infinite range of possibilities. The Internet Corporation for Assigned Names and Numbers (ICANN) disclosed on ...