MIAMI: Smaller US banks are finding unique PR opportunities to assert their healthy states despite otherwise dire economic news.
Ahead of the November 10 launch of its ad campaign “Confidence,” South Florida's TotalBank also unveiled a PR effort with its AOR República. Media outreach targeted business trade media and local media such as The Miami Herald.
“It stems from the economic problems everyone is experiencing,” said Noel Rosquete, VP and marketing manager of TotalBank, referring to the combined ...