VH1's Save the Music Foundation, a charity that works to provide new and used instruments to public school music programs, decided that a splashy New York party would be a great way to leverage its 10th anniversary celebration for fundraising and publicity.
The organization turned to Susan Blond, Inc. to help pull off the communications for the event.
Strategy
"While we've done a lot of events, we've never done anything of this magnitude," says Paul Cothran, executive director of STM. "This was ...