Name: Alison Walsh, account supervisor, Zeno Group (New York)
Placement: The Ellen DeGeneres Show, April 22, 2010
Timeline: Two weeks
Who is your client and what are its media goals?
Walsh: Sleepy's is a well-known mattress retailer in the Northeast and Mid-Atlantic states. The company was looking to create national awareness for its Sleepys.com e-commerce site, as well as raise its overall brand profile. It turned to us to generate buzz in the media around some of the ...