Client: Zeo (Newton, MA)
PR agency: Schneider Associates (Boston)
Campaign: Zeo launch
Duration: June 2009-February 2010
Budget: $300,000
Three sleep-deprived Brown University students founded Zeo (formerly called Axon Labs) in 2004. Last June, the company launched its sleep monitoring device and coaching system, also called Zeo. The system is a player in the growing sector of consumer digital health monitoring devices. CEO Dave Dickinson explains that PR helped to introduce the product and the company to ...