SleepBetter.org puts consumers to sleep

Tanya Lewis

November 05, 2010

Client: Carpenter Company's Sleepbetter.org (Richmond, VA)

Agency: Slay Communications (Richmond, VA)

Campaign: My Favorite Pillow, aka 2 Guys, 600 Pillows

Duration: September 14 – ongoing

Budget: $60,000

SleepBetter.org is a consumer education platform for Carpenter Company, manufacturer of comfort cushioning products. Dan Schecter, VP of consumer product sales and marketing and creator of SleepBetter.org wanted to produce a viral video that would appeal to millions of online viewers and drive traffic to SleepBetter.org.

“Our mission is to create an ongoing dialog with America ...

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SleepBetter.org puts consumers to sleep

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