SAN FRANCISCO: Skyy Vodka issued an RFI as it searches for an AOR to support a new marketing campaign and strategy targeting Millennial consumers.
Based on capability presentations from ten small- and mid-sized firms that received an RFI, the company plans to invite four firms to participate in a formal RFP process slated to culminate in April. The company did not invite its seven-year incumbent, The Rose Group, to participate in the review. The agency, which had worked on the ...