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Skyy remains for a second round with 'Sex and the City'

May 01, 2010

Company: Skyy Spirits
Campaign: Skyy Spirits' promotional partnership with Sex and the City 2
Agency mix: The Rose Group, Benson Marketing Group, Lambesis, Mindshare, Origin Agency
Lead agency: The Rose Group
In-house team: Dave Karraker, director of PR and events at Skyy; Jason Daniel, senior brand manager at Skyy

Skyy Spirits teamed with Sex and the City for its 2008 movie, in a partnership that Dave Karraker, director of PR and events at Skyy, calls "successful beyond belief." So ...

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Skyy remains for a second round with 'Sex and the City'

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