Client: Jump for the Cause (Encino, CA)
PR Agency: Tellem Worldwide (Los Angeles)
Campaign: Jump for the Cause
Duration: June - September 27, 2009
Budget: About $10,000
Jump for the Cause (JFTC) is a nonprofit skydiving organization that raises money for City of Hope's breast cancer research. It was founded by Mallory Lewis, daughter of children's TV host Shari Lewis (of Lamb Chop puppeteer fame), after Shari died while undergoing treatment for cancer.
This year's event (September 21-27 in ...