DEERFIELD, IL: Spirits company Beam has selected Coyne Public Relations as AOR for its Skinnygirl Cocktails brand, following an RFP.
The low-calorie, ready-to-serve cocktail, wine, and vodka collection chose Coyne because of its creativity, said Paula Erickson, VP of global communications and PR at Beam.
“They zig when other people zag,” she said, “and they seem really smart in how they're opportunistic from a PR standpoint.”
Prior to Coyne, Skinnygirl worked with Rogers & Cowan for two years. The contract with the Interpublic ...