How do you say “no” to a boss or executive who asks you to do something unethical and still keep your job? Kevin Saghy, PR and marketing specialist for the Chicago Cubs, said that's the key concern of PR students and young professionals regarding ethical dilemmas.
Saghy was one of four panelists in a recent Plank Center webinar that focused on teaching ethics in PR education. Others included Dr. Shannon Bowen of Syracuse University, Prof. Kathy Fitzpatrick of Quinnipiac University, and ...