Westchester Medical Center (WMC) is a level-one trauma hospital, academic institution, and the primary tertiary care facility for seven New York counties. Thus, Serving a 5,000 square miles presented many challenges.
HLD/Blankman Public Relations and WMC reinvented its site as the center of constituent relations.
"This [is] an interactive marketing program driven by PR," says Julie Gross Gelfand, HLD/Blankman EVP and PR director. [The site is] a facilitator for ongoing dialogue between the hospital and various constituencies [and] a nexus ...