Sinclair courts journalists to pique interest in 'Better Sex'

The Sinclair Institute has issued over 50 titles in its 15-year history, but the Better Sex guides are its signature product.

OBJECTIVE: The Sinclair Institute has issued over 50 titles in its 15-year history, but the Better Sex guides are its signature product. Since the video series and its newly launched "Sexplorations" product show real couples and explicit content, Sinclair wanted to differentiate it from adult entertainment. "A lot of the media lumps us all together," said Peggy Oettinger, president ...