Client
SnöBar (Santa Monica, CA)
Agency
Blaze PR (Santa Monica, CA)
Duration
December 2011 to present
Budget
$100,000 to $150,000

Husband-and-wife duo Eddie and Shannon Masjedi developed a new way to get a buzz: alcohol-infused ice pops and ice cream. They partnered with Blaze PR to build buzz for SnöBar which has an alcohol percentage equivalent to a full cocktail.

Strategy
SnöBar hit the Arizona market in December 2011.

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