SnöBar (Santa Monica, CA)
Blaze PR (Santa Monica, CA)
December 2011 to present
$100,000 to $150,000
Husband-and-wife duo Eddie and Shannon Masjedi developed a new way to get a buzz: alcohol-infused ice pops and ice cream. They partnered with Blaze PR to build buzz for SnöBar which has an alcohol percentage equivalent to a full cocktail.
SnöBar hit the Arizona market in December 2011.