The secrets in this book might seem obvious: Be prepared, keep the message clear and concise, and so on.
But Gallo does a good job of driving them home, thanks primarily to a parade of CEOs including Jack Welch, Steve Jobs, and Howard Schultz offering their thoughts on what makes a successful business communicator. It's these examples, anecdotes, and interviews that illustrate what on the surface seems obvious, but are ultimately rules that aren't necessarily easy unless they become habitual. ...