In my opinion, there is a segment of the PR profession that is out of touch with the reality of how PR is, can, and should be measured... in fact, I belong to it.
As a case in point, I wonder about the general and vehement denouncement of ad values (AVE) by measurement experts. Before criticizing any form of PR measurement, we should begin to recognize the distinctions among how PR people actually measure, how they ought to measure, and ...