NEW YORK: Simon & Schuster Children's Publishing has launched an online interactive book club for tweens on Everloop, a recently launched social media platform for tweens.
Paul Crichton, director of publicity for Simon & Schuster, told PRWeek the Everloop partnership will help Simon & Schuster cultivate relationships with tween bloggers. “We have great relationships with teen bloggers, but we don't have [relationships with] middle-grade bloggers,” he said. “This is why we're developing this kind of relationship with Everloop.”
The book ...