Today, February 12
Who is your client, and what are its media goals?
Michael Olguin: Silhouettes is an online Web site/catalog brand specializing in plus-size clothing for women. It wants to be seen as the leading destination for plus-size fashions and was looking to drive brand awareness in as many top-tier media outlets as possible.
Today is a great placement, but what made it a good fit for Silhouettes? How did you pitch the show's producers?
Olguin: Formula set its sights ...