Monitoring companies are expanding their offerings to give deeper analysis of media coverage.
With today's 24/7 news cycle and crowded media space, picking out relevant information from meaningless noise is quite challenging. So, some monitoring services are now widening their coverage scope, and finding ways to gauge the often-unruly world of blogs, user-generated videos, and consumer comments.
Marketing agency Lodging Interactive has launched ChatterGuard, a service that monitors user-generated sites for the hospitality industry. President and CEO DJ Vallauri ...