CHICO, CA: Sierra Nevada Brewing Co. recently hired Carmichael Lynch Spong (CLS) as its first AOR for PR.
“Many people don't know much [about us] beyond our flagship pale ale,” said Joe Whitney, director of sales and marketing for Sierra Nevada Brewing Co. “We get a lot of e-mails, [saying consumers] just discovered Harvest Beer or fresh hop ale…We haven't really told our story.”
CLS is focusing not only on media relations to leverage stories on the brewery's different brand beers and ...