Placement: WIOD-AM (Miami), July 20
What are your client's media goals?
Kim Newman: Our client is the Siemens Foundation, the nonprofit arm of technology giant Siemens. It provides $2 million in annual awards to students and teachers for math and science excellence, and it wanted to spread the word about its various programs.
What made WIOD-AM's South Florida's First News such a good hit, and how did you go about pitching the host there?
Newman: Florida is a key state for Siemens' business ...