SAN MATEO, CA: Under new media relations VP Patrick Dillon, Siebel Systems has just issued its first RFP in four years to more than a dozen PR firms.
The RFP is part of the "life cycle" of Siebel's relationships with outside firms, and "as good business practice dictates, allows us to look at the agencies that are out there," said Dillon. "We're not just reviewing agencies, but reevaluating our needs. It's an ongoing process."
Access Communications has been Siebel's AOR in the ...