Company: Molina Healthcare (Long Beach, CA)
Campaign: Neighborhood Shuttle community relations program
Duration: May 2011 – ongoing
Budget: about $90,000 per year
Molina Healthcare provides a range of healthcare services for those who qualify for government-sponsored programs, such as Medicaid. The in-house PR team launched the company's first neighborhood shuttle last May in Fontana, CA, to provide residents of low-income neighborhoods access to healthy food, activities, and healthcare services.
“Our CEO Dr. J. Mario Molina believed he ...