SAN DIEGO: Formula PR has been tapped as AOR for Shure, a global manufacturer of microphones and audio electronics, following an RFP issued in March.
Formula's business and technology practice, based in San Diego, CA, will be responsible for developing a comprehensive PR program that will include social media strategy and execution, and trade show support, as well as a media relations campaign, and an awards program.
The PR program will focus largely on the Gen Y audience, including professional and aspiring musicians, ...