SHRM has more than 225,000 members in more than 100 countries. With an increasingly diverse and growing membership, the association sought to more clearly communicate the range of products and services it offers members through the creation of a new logo and a global branding campaign.
IDEA: By modifying its logo and enlisting members for its branding, SHRM hopes members will better understand the wide range of services it offers, from dealing with unions to working with varying workplace rules, ...